ACTIVATE

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Project ACTIVATE aims to bring to market real-time voice transformation technologies based on ERC CREAM’s research in emotion neuroscience, which can augment the value of spoken conversations by adding business-relevant control on emotional expressivity. For instance, in the context of a call-center conversation, our real-time transformation may make an angry client’s voice 10% less aggressive, reducing employee fatigue at the end of the day, or make an operator’s voice 10% more trustworthy augmenting customer satisfaction after the call. ACTIVATE is a collaboration between researchers and business developers and will:
1. Conduct market analyses and interviews of industrial players to identify relevant conversational situations in which the technologies can be tested.
2. Identify precise conversation outcomes that have market value.
3. Measure the impact of the voice transformation on these outcomes in a simulated test environment that is near the desired configuration in terms of performance and user performance.
4. Use these results to estimate the value of a minimally-viable product to be taken to market by partner startup Altavoce (http://www.altavoce.tech).